Varthaali Privacy Policy

VARTHAALI PRIVATE LIMITED ("Varthaali", "Company", "we", "our", or "us") is a company incorporated under the Companies Act, 2013 having Corporate Identity Number (CIN) U47912TS2025PTC208460, Permanent Account Number (PAN) AALCV7083N and Goods and Services Tax Identification Number (GSTIN) 36AALCV7083N1ZF, with its Registered Office at 4th FLR, Bizness Square, Hitec City, Madhapur, Shaikpet, Hyderabad – 500081, Telangana, India.

For GST and operational purposes, the principal place of business is located at 7th Floor, Plot No. 16, Pioneer Towers, APIIC Madhapur, Hitech City, Hyderabad – 500081, Telangana, India.

We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, process, store and safeguard your information when you visit or use our website and services at https://varthaali.co.in ("Website"). By accessing or using the Website, you agree to the terms of this Privacy Policy.

1. Information We Collect

Personal Information: When you register, place an order, subscribe to our newsletter, or use our services, we collect your name, email, phone number, billing and shipping address, and payment details (payment data is securely processed by third-party gateways; we do not store card data).

Account Information: Login credentials including username and password.

Payment Information: Safely collected and processed via authorized payment gateways.

Usage Data: Includes IP address, browser type, operating system, pages visited, time spent, device information, and diagnostic data.

Cookies & Tracking Technologies: We use cookies and similar tech to enhance experience, analyze usage, deliver personalized content, and for marketing purposes. Third-party cookies may be used; we provide options to manage cookie preferences via your browser.

2. How We Use Your Information

We use data to:

• Provide, improve, and personalize our services and Website experience.
• Facilitate account creation, secure login, order processing, payments, deliveries, and returns.
• Communicate updates, offers, promotions, and customer support.
• Detect, prevent, and address fraud, errors, and other violations.
• Analyze trends and monitor Website usage.
• Comply with legal obligations and enforce our Terms and policies.
• Post testimonials with your consent.

3. Sharing and Disclosure

We do not sell or rent your personal data. Data may be shared with:

• Service Providers: payment processors, shipping, IT, marketing, and analytics partners as needed.
• Legal Authorities: when required by law, to comply with legal processes or protect rights.
• Business Transfers: in mergers or acquisitions, with notice to affected users.
• Other third parties only with your consent.

4. Data Protection and Security

We implement industry-standard security measures, including encryption, secure servers, and access controls, to safeguard your personal data.

Data is primarily stored and processed in India, subject to Indian data protection laws. If data is transferred internationally, we ensure compliance with applicable cross-border data transfer regulations.

We maintain a Data Breach Response Plan and will notify affected users and authorities as required by law.

5. Your Data Rights and Choices

• Access, Correction, and Deletion: You can access, correct, update, or request deletion of your personal data via your account settings or by contacting us.
• Consent Withdrawal: You may withdraw consent at any time, acknowledging this may affect your ability to use certain services.
• Marketing Opt-Out: You can opt out of marketing emails and communications via unsubscribe options.
• Cookie Preferences: Manage cookie settings via your browser; disabling cookies may affect Website functionality.

6. Children’s Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect data from children. If we discover such data, we will delete it promptly.

7. Automated Decision-Making

If automated profiling or decision-making affects you (e.g., for personalized content or advertising), we will inform you and provide rights to object or seek human intervention.

8. Compliance with Law and Governing Rules

We comply with applicable Indian laws including the Digital Personal Data Protection Act, 2023, and related rules effective from 2025, RBI data localization guidelines, IT Act 2000, and other statutory regulations concerning data privacy and security.

9. Cookies and Third-Party Trackers

Third-party services such as analytics, advertising, and social platforms may set cookies on our Website. We recommend reviewing their privacy policies and choosing cookie consent settings accordingly.

10. Data Retention

We retain personal data only as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, or as otherwise communicated.

11. Contact and Grievance Officer

For questions, requests, complaints, or concerns regarding your personal data or this Privacy Policy, you may contact:

Data Protection and Privacy Contact

VARTHAALI PRIVATE LIMITED

Registered Office:
4th FLR, Bizness Square,
Hitec City, Madhapur,
Shaikpet, Hyderabad – 500081,
Telangana, India.

Principal Place of Business:
7th Floor, Plot No. 16,
Pioneer Towers,
APIIC Madhapur,
Hitech City, Hyderabad – 500081,
Telangana, India.

Email: support@varthaali.co.in

Grievance Officer

Mr. Vijay Rao K

Email: support@varthaali.co.in

The Grievance Officer shall address complaints and grievances relating to personal data and privacy matters in accordance with applicable provisions of the Information Technology Act, 2000, Digital Personal Data Protection Act, 2023, and applicable rules thereunder.

12. Policy Updates

We may update this Privacy Policy from time to time. Significant changes will be posted on our Website. Continued use of the Website signifies acceptance of the updated Policy.

By using https://varthaali.co.in, you acknowledge that you have read and understood this Privacy Policy and agree to its terms. Varthaali operates compliant with applicable Indian laws and data protection regulations as of 2025.